“The Kraft Avenue project was born out of a joint desire to bring development houses to the marketplace that are the antithesis of the bland ‘modern farmhouse’ trend that has dominated the LA Valley for so many years,” says Sam Donnelly, founder and principal at Mercantile and Merchant about this spec home she designed in collaboration with Perella Architecture. The two firms started the project over their shared goal to develop renovated and new turn-key Southern California properties with old soul. “For many neighborhoods the sale of a smaller traditional home brought with it a sense of loss as the community felt the newer construction homes were too often eroding the character of the street.”
